Decision Readiness
Product managers are paid for deciding under uncertainty. This room tells you whether a decision is actually ready.
One or two legs are thin. Resolve the lowest-scoring factor first.
Make SSO setup optional during onboarding. Move it to a post-invite step gated only when an admin enables enterprise policies.
The SSO gate sits directly on the step where activation is bleeding, and three independent signals (funnel, churn interview, qualitative review) point to the same cause. Decoupling SSO from invites is the smallest change that addresses the dominant hypothesis.
Evidence
Assumptions
The SSO requirement is the dominant cause (vs. seasonal traffic mix).
Most new workspaces don't have SSO ready on day one.
Letting admins defer SSO won't materially increase enterprise risk in week 1.
Deferring SSO does not materially raise security incidents in week 1.
The activation lift is causally tied to the gate, not seasonality.
Risks
- Removing the gate could leak workspaces into production without governance.
- Workspaces enter production without governance — mitigate with a 14-day SSO prompt.
- If the cause is traffic mix, the fix won't move the metric.
- If seasonality is the real driver, the metric won't move and we've spent a sprint.
Stakeholder readiness
What would most increase confidence?
Recommendation
Readiness gates
- Evidence exists
- Assumptions documented
- Risks documented
- Review date selected
- Success metric defined