Learning Loop
Decisions without review are guesses without grading. Every reviewed outcome makes the next recommendation sharper.
Decision ledger
- Priya (PM) · over 56 years agoPrediction met
Move the upgrade prompt out of the editor surface
PredictionRemoving the inline upgrade prompt will lift editor session length 8–12% without hurting paid conversion.
Expected outcomeSession length +10%, paid conversion within ±5% of baseline.
Baseline (min)6.2Target6.8Actual7.07Actual outcomeSession length lifted 14%. Paid conversion dropped 6% — within the tolerance band but worth a follow-up test on a contextual paywall.
Lessons- Friction-removal wins were under-predicted; we now baseline editor changes against +12%, not +8%.
- Conversion impact lagged 10 days — read paywall changes on a 14-day window, not 7.
- Marcus (PM) · over 56 years agoPrediction missed
Add a 'What changed' digest to the dashboard
PredictionA daily digest of changes will become the #2 entry point within 30 days and lift weekly active days by 0.4.
Expected outcomeWAD +0.4, digest is #2 entry point.
Baseline (days)3.1Target3.5Actual3.3Actual outcomeDigest is the #1 entry point. WAD moved +0.2 — half the prediction. Heavy users loved it; new users ignored it.
Lessons- Cohort matters more than aggregate — split predictions by tenure next time.
- Entry-point dominance does not imply engagement lift.
- Priya (PM) · over 56 years ago06RunningAwaiting review
Soft-skip SSO in onboarding (50% rollout)
PredictionDecoupling SSO from invites will lift Day-1 activation by 6–9 points without raising security incidents.
Expected outcomeDay-1 activation back to 45%+ on the treatment cohort within 14 days.
Baseline (%)38Target45Actual—