Knowledge
The organization's decision memory. Principles, stakeholders, lessons, and past outcomes — read by every recommendation so the product says ‘we've seen this before’ instead of ‘here's a new opinion.’
Product Principles
Optimize for activation before monetization.
Invoked 4×Revenue compounds on retained users; pricing changes can't fix a leaky funnel. When in doubt, fix the bottleneck closest to first value.
Prefer reversible decisions.
Invoked 6×Two-way doors get walked through. One-way doors get debated. Ship behind flags, with a defined kill switch, until the prediction is read.
Measure outcomes within 14 days.
Invoked 5×A prediction without a read date is a wish. Retention and conversion lag activation — set the window when you decide, not after.
Enterprise features require design-partner validation.
Invoked 3×Procurement scopes look the same on a slide and very different on a security questionnaire. No SCIM/SAML/audit feature ships without a written acceptance from at least one design partner.
Assumptions are never presented as facts.
Invoked 8×Every brief must visually separate what we've observed from what we're betting on. Conflating them is how teams ship the wrong thing with high confidence.